Every brand needs a voice.
But for a voice to be heard, it must step away from the choir.
So in 25 years, who has Leon done this for?
Crew
Eric Leon
María José Archundia
Arturo Ross
Eric “Simba” Leon is founder, Chief Strategic Planner and multicultural creative.
A fourth generation “Madman”, the craft runs in his veins!
His career spans over 35 years and two countries. His skills were forged at Leo Burnett and McCann Erickson, and is founder of Legion Advertising, which he headed for 25 years.
Eric lives and works
in Dallas, USA.
Arturo Ross
María José Archundia
Arturo Ross
"Tuto" is Leon co-founder and is responsible for strategic alliances: The fifth 'P'.
A consumate people person, "Tuto" is a former media specialist and co-owns Leon Advertising. He's worked in the media environment specializing in outdoor and audio formats, and retail agencies.
Tuto lives and works
in Mexico City.
María José Archundia
María José Archundia
María José Archundia
"Majito" is in charge of creative product and co-writes advertising strategy at Leon.
This fifth generation advertising desperado was forged developing creative for BBDO and Richard's Group. A true multiculturalist polyglot, she has worked and lived in three countries and speaks five languages.
Majito lives and works
in Madrid, Spain.
Stephen Castens
Stephen Castens
María José Archundia
Stephen represents and is responsible for communication strategy and BTL in the UK & EU.
Stephen worked in client service in Rumania, Poland, Türkiye, Mexico, and the UK while at McCann Erickson. He owns a brand development company and now joins Leon.
Stephen Lives and works in Market Harborough, UK.
Ike Quintana
Stephen Castens
Ike Quintana
Ike is Accounts Director and doubles as lead Production & AI-Services Manager.
A graduate of SMU, Ike started his career at Legion Advertising and moved on to WPP group. He has over 15 years of experience in US and Mexico markets and is bilingual and bicultural
Ike lives and works
in Mexico City.
Terry Wester
Stephen Castens
Ike Quintana
"Terrabyte" is in charge of AI development and digital post production
Terry was co-founder and partner at 12F for over 20 years. He has edited and produced hundreds of adverts and reality shows
Terry lives and works
in Dallas, USA.
AGENCY SERVICES
RESEARCH
IMPLEMENT
RESEARCH
Quantitative data analysis about:
1: Your brand
2: Your competitors
3: Your consumers
In an era flooded with information and starved for wisdom, we'll sort the data and present it in
short, concise and actionable infographics.
STRATEGY
IMPLEMENT
RESEARCH
An over used and often misused term.
Advertising Strategy is both fun and simple to write.
Your brand's strategy will fit in a single page in what we call a "five box" format.
If properly written, it will last for years to come
CREATIVE
IMPLEMENT
IMPLEMENT
Your brand's voice!
If your creative doesn't make you a little nervous, don't use it! That means you've seen it before... and you are in the choir.
Our AI supported creative is meant for results, not awards.
1: Brand awareness
2: Sales promotions
3: Direct response
IMPLEMENT
IMPLEMENT
IMPLEMENT
With the power of AI, the era of creative dominance by mega agencies is over.
Be it traditional or social media, experiential promotions, or guerrilla efforts, Leon has you covered!
We'll handle your media and be responsible for results.
FABLES IN ADVERTISING: FREE COURSES & WEBINARS
MARKETING FOR MAÑANA TODAY
PRIMARY RESEARCH RESOURCES (USA)
MARKETING FOR MAÑANA TODAY
US Hispanic market.
Size, composition, geography, potential.
About 1 hour plus Q&A.
THE WHITE RABBIT PROTOCOLS
PRIMARY RESEARCH RESOURCES (USA)
MARKETING FOR MAÑANA TODAY
How to communicate with your agency effectively. Fun & short.
About 30 min. plus Q&A.
ADVERTISING STRATEGY
PRIMARY RESEARCH RESOURCES (USA)
PRIMARY RESEARCH RESOURCES (USA)
We have this down to a science. Ad strategy made concise.
About 1.5 hour plus Q&A.
PRIMARY RESEARCH RESOURCES (USA)
PRIMARY RESEARCH RESOURCES (USA)
PRIMARY RESEARCH RESOURCES (USA)
Where to find primary and reliable secondary data for strategy.
About 1 hour plus Q&A.
BIRDS OF A FEATHER MEET TOGETHER
BIRDS OF A FEATHER MEET TOGETHER
BIRDS OF A FEATHER MEET TOGETHER
How to have uber productive meetings with your agency.
About 20 min. plus Q&A.
MARKETING 101
BIRDS OF A FEATHER MEET TOGETHER
BIRDS OF A FEATHER MEET TOGETHER
For clients who aren't marketers. Introductory course.
About 1 hour plus Q&A.
US MEDIA 101
BIRDS OF A FEATHER MEET TOGETHER
CHARACTER DEVELOPMENT
Media research, planning, placing, and buying in the US
About 1 hour plus Q&A.
CHARACTER DEVELOPMENT
BIRDS OF A FEATHER MEET TOGETHER
CHARACTER DEVELOPMENT
How to create brand "critters". What they mean and their roles.
About 45 min. plus Q&A.